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  Facebook is one of the biggest and most successful websites on the internet. In fact, it’s the second largest overall, second only to Google in terms of users. It’s often (correctly) quoted that if the active Facebook users were the population of a country, it would be one of the biggest countries in the world. And according to a recent survey by Shareaholic, about 24% of all referral traffic comes from Facebook. 24% in other words is ¼ of all traffic on the web essentially. And that means that if you aren’t doing your very best work to try and promote yourself on the social network, you might well be missing out on a quarter of your potential traffic. Again, that’s a huge amount to be missing out on. A more conservative estimate from Define Media Group puts the percentage at 16% but that’s still a huge proportion either way. Here are some more impressive statistics. Did you know that Facebook has over 890 million active users every single day? And did you know that o...

  Facebook retargeting (AKA Facebook remarketing) is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers and that way tracking the things that they’re interested in. For example, if someone spends a little bit of time on the checkout page of your website, with a specific product (or category of product) in their shopping cart, you can then subsequently show them that same product or a similar one. This significantly increase their likelihood of buying. But even if they don’t buy, it can still have numerous benefits for your strategy in the long term. Over the rest of this short report, we’ll be taking a look at the reasons for this – the reasons that Facebook remarketing is so extremely beneficial for anyone who is looking to sell a product or grow their business online. Learn more