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  If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think. What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer. The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’. Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle? And seeing as Facebook and Twitter are so much bigger, does it really matter? Well the first...

  If you want your content to be easily found in the search engines, you need to build it first and foremost to provide value to the readers, but you also want to make it easy for the search engine bots to crawl and index. SEO is a complex subject, so we won’t be going into a great deal of depth here, but you’ll have enough to get started. PRODUCE THE KIND OF CONTENT GOOGLE IS LOOKING FOR The most important thing to remember is that Google is a business with customers to keep happy as well. They want searchers to be able to find what they are looking for, without having to spend too much time looking for it, so they are constantly changing the way they rank things – and giving highest priority to quality. The days of being able to stuff keywords in to your page and get a high ranking are long gone, and we will not see them again. Adjust your strategy like this:  • Craft content that establishes your expertise. You want and need to become a valuable, trustworthy, ...

  In the web 1.0 era, the internet world was uni-directional. Meaning, I own a website, and write about topics and you read about it. Today, there is a multi-dimensional interaction in web content between webmasters and their target audiences. People can comment, share, “Like”(For Facebook) and suggest using the variety of sharing tools such as blogs, microblogging platforms (Twitter), Facebook and other social sharing websites such as Reddit and Digg.com This eases and facilitates the growth of Viral marketing and has made viral marketing the best way to grow someone’s business fast. What’s important is this, if you fail to tap into the wonders of viral marketing, your competitors will and you will be leaving tons of money on the table. In the next chapter, we will look at the basics of viral marketing and how you can apply it to your business. You’ll be able to do more in less and make full use of your 24 hours. Viral marketing has allowed small businesses and corporat...

  Plainly put, copywriting is the authoring you utilize in your written promotions. This may include your advertisements, internet site, pamphlets, catalogs, business cards, sales letters and a lot more. Copywriting is what you utilize to get your buyers and potential buyers to take a certain action. For instance:  Telephone you for additional info  Pose an order  Sign on for your e-zine  Get them to refer a acquaintance to your endeavor A lot of business owners make the error of believing they may simply throw their copywriting together. I congratulate you for choosing to take the time to study this guide as the info in it will position you ahead of a lot of other small business owners who make this error. First matters, first, each part of your sales page is significant. One improper thing may totally make it not as effective. And so, you need to make it a point that entire thing is solid. Having stated that, if you were to place me up against a brick wall and enq...

  We’ve all heard the saying that the “money is in the list”, but how many of us are actively building our email list? From my experience online I have come to realize that while most of us understand the need for a subscriber list, most people are not sure how to go about setting one up and building it. That’s what this report will try to solve, the problem of not knowing where to start and where to go to start getting subscribers on your new list. As you will soon read, getting to 1,000 subscribers in 30 days is a very reasonable goal, you will just need to focus on certain steps and take action. So let’s get started!  Step #1:   Funnel Creation The first step before you can start building an email list is that you will need to create a few web pages in order to send traffic to, which then allows the visitors to actually sign up to your list. There are a few pages that you will need; you first need a squeeze page, then a one-time offer page, as well as a down-...