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  Facebook is one of the biggest and most successful websites on the internet. In fact, it’s the second largest overall, second only to Google in terms of users. It’s often (correctly) quoted that if the active Facebook users were the population of a country, it would be one of the biggest countries in the world. And according to a recent survey by Shareaholic, about 24% of all referral traffic comes from Facebook. 24% in other words is ¼ of all traffic on the web essentially. And that means that if you aren’t doing your very best work to try and promote yourself on the social network, you might well be missing out on a quarter of your potential traffic. Again, that’s a huge amount to be missing out on. A more conservative estimate from Define Media Group puts the percentage at 16% but that’s still a huge proportion either way. Here are some more impressive statistics. Did you know that Facebook has over 890 million active users every single day? And did you know that o...

  Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online. When you use SEO in all of your content - both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in the search engines. So what exactly is SEO? This sets up your text, photos and videos so that they are easy to find when someone is searching for them using the various search engines online. While it is often said that Google relies more on SEO content than Yahoo, which relies more on link building, the truth of the matter is that in order for a website to be discovered online, it must come up in the search engine. For example, if you have a website that sells cooking applian...